Our recent survey conducted on the listeners indicated that our audience is 54% male, 46% female. Our survey further revealed that over 83% are less than 44 years old. Adults 25-34 year olds account for almost 33% of the audience while 18-24 year olds account for 29%. 35-44 year olds account for 21%, 45-54 year olds account for 12%, above 55 year olds account for 5%.
Our survey indicated that the Listening location of our audience was at 38% from Cars, 31% from Home and 28% at Work. The geographic skew was towards Ndola City, through to Kitwe, Chingola and Chililabombwe, while other areas with an active listening audience, included Luanshya, Mufulira, Kalulushi. Equally active were the peri-urban areas which include Mpongwe, Lufwanyama and Masaiti.
The opened up broadcast areas in Central Province do equally have a good audience especially Kapiri Mposhi, Chibombo, Mkushi and Kabwe